How It All Began


reDesign - “Gorgeous results have never been so simple and straightforward.” – Annie Sloan


A few years ago, Karen Matthews, owner of Details Interior Fashion, was introduced to Chalk Paint® by Annie Sloan. She found it to be so amazing she began to research how to be a stockist of Chalk Paint®. Through that research, reDesign was born with the opening at the end of Nov 2016 proudly selling Chalk Paint® and other Annie Sloan products.

Annie Sloan, an artist and author from Oxford, England, began her professional painting in the 70s. After finishing The Complete Book of Decorative Paint Techniques, she had difficulty finding a paint that she liked working with. Using her knowledge of color, paint pigments, and art history, she developed Chalk Paint®. Since its beginning in 1990, Chalk Paint® by Annie Sloan has become recognized globally as the Original and the best.

Annie Sloan

Annie Sloan

This paint is amazingly versatile in texture, application, color, and uses and works well with most surfaces requiring no sanding and no primer. A simple cleanup of the surface and you are good to go! The quick and easy way to update your furniture, cabinets, accessories, floors, walls, and more


At reDesign we offer Annie Sloan’s easy-to-use products, along with books, brushes, stencils and fabrics, and are helping to transform more and more homes every day. Don’t know where to start? We offer workshops so you can learn how to use Chalk Paint® to get the look you are searching for. You’ll learn how to transform a drab piece of furniture into something eye catching and beautiful.


If DIY is not your thing, that’s quite alright. Alexandria, our store manager, would be more than happy to take the project on. She can bring new life to the piece and make it sing with your decor. And custom colors? Can do!

Next time you’re in, look around at the chairs, desks, cabinets, and more to see how Alex has used her expertise in color choice and painting. You’re sure to fall in love with one.


ReDesign is more than Chalk Paint®, though. We carry Hilborn Pottery from Canada, designed by award winning potter Nancy Macnaughton Hilborn. These pieces are oven and dishwasher safe and their beautiful colors and shapes are a joy to bring to the table. Also look for our china mugs from McIntosh Trading with gorgeous scenes and brightly colored foliage - perfect for the mountains of New England!

Stop by sometime. Peruse the selection of paint, painted pieces, pottery, and more. Talk to Alex about how Chalk Paint® . Come experience its magic! But be forewarned… it is addictive!